Facebook, with its vast user base, presents a significant opportunity for businesses to generate leads and engage with potential customers. However, managing and utilizing these leads effectively has often been a challenge. NotifyVisitors now offers a seamless way to collect Facebook leads directly into NotifyVisitors segments. In this comprehensive guide, we will walk you through the step by step process for the same, so that you can harness the full potential of your marketing efforts.

Understanding the need for collecting Facebook leads in NotifyVisitors segments

Before we delve into the details of the process, let's understand use cases to collect Facebook leads directly into NotifyVisitors segments.

Efficiency in lead management

With NotifyVisitors, you efficiently centralize lead management, eliminating the need for platform switching and potential lead loss.

Targeted marketing

Segmenting leads within NotifyVisitors enables highly precise ad campaigns, boosting conversion rates and ROI.

Seamless integration

NotifyVisitors' bidirectional capability ensures Facebook-generated leads seamlessly enter your NotifyVisitors ecosystem, bridging lead generation and management.

The steps to sync Facebook leads in NotifyVisitors segments are as follows

1. Go to your NotifyVisitors account settings.
2. Click on the Remarketing Ads section.

3. Under the Facebook tab, you'll see the "Connect to Facebook advertising” button if in case your Facebook account isn't connected.  Please refer to the following articles to link your account:

Prerequisites of Facebook integration.

Sync NotifyVisitors segments with Facebook audience.

4. Click the 'Add Lead Connections' button at the bottom of the settings page.

5. In the subsequent pop-up window, select the specific Facebook page from which you wish to synchronize leads.
6. Choose the lead form you've crafted on your chosen Facebook page.
7. Next, it's time to designate the custom segment within NotifyVisitors where you'd like your Facebook leads to be managed.

8. Now, simply click 'Submit' to save your settings.
9. From this point onward, every user who successfully completes the designated Facebook lead form will be automatically included in your chosen NotifyVisitors segment.
10. After adding a user to a segment, you have the option to click on their username to access a comprehensive view of all synchronized data. NotifyVisitors gathers various user attributes, encompassing custom details collected through your Facebook lead form. For instance, if you have incorporated a custom column labeled "Preferences" in your Facebook lead form, featuring options such as "Household Items" and "Electronics," the user's selection (e.g., choosing "Electronics") will also be captured. This information can then be utilized for personalized targeting and is displayed in the user profile's attribute section, as depicted in the image below.

Thus, with this NotifyVisitors allows you a bidirectional integration where you can not only sync NotifyVisitors segments to Facebook but also to effortlessly collect and manage leads generated on Facebook within the NotifyVisitors platform. You don't need to manually add leads anymore. It makes things efficient and ensures you don't lose any leads from Facebook. You can target people better because you can sort them based on what they like and do. Plus, all your leads are in one place, so you can make smarter decisions with the data.